The Endorsement Playbook
How I got endorsed — and how you can too.
by Trevor Lawrence Jr.
Trevor Lawrence Jr. has played on records with Dr. Dre, Eminem, Bruno Mars, Alicia Keys, Herbie Hancock, Lionel Richie, and more. He is the inventor of the Istanbul Agop Clap Stack and currently holds 19 active endorsement deals with companies including DW Drums, Universal Audio, Remo, Roland, Vater, Latin Percussion, Warm Audio, and others.
None of that happened by accident.
The Endorsement Playbook is Trevor’s practical guide to building real brand relationships, approaching music gear companies professionally, and understanding what brands actually look for before they say yes.
In this focused digital guide, Trevor breaks down the endorsement process from the inside — not as theory, but from more than 30 years of experience earning, maintaining, and growing brand partnerships at the highest level.
Inside, Trevor explains:
How to know when you are actually ready to approach a company
The four-tier endorsement ladder and which level to ask for
The seven rules of engagement that separate artists who get deals from artists who get ignored
How to navigate NAMM with intention instead of wasting the opportunity
A real email template designed to get responses
What the 2026 endorsement landscape looks like, including AI screening, post-pandemic budgets, and what brands want now
Why publishing, production, income diversification, and business infrastructure matter
Trevor’s full Brand Partners chapter — including the companies he works with and why
This is not a long theory book. It is a direct, practical playbook for musicians who want to move with professionalism, strategy, and long-term value.
One endorsement deal — even an entry-level discount program — can save a musician hundreds of dollars in gear. Used correctly, this playbook can pay for itself the first time you apply it.
Includes:
20-page PDF
Instant download
Works on phone, tablet, laptop, or desktop
One-time purchase — no subscription
Price: $27
